Our name is LÄSSIG which means “casual“ in German. We named our products and the Company “LÄSSIG“. Therefore, the name matches our philosophy, Simply LÄSSIG!
Lassig stands for products that win over and delight with their sophisticated combination of design and function as well as responsibility and zest for life. We posed the question, whether diaper bags always have to look like diaper bags.
Our award winning diaper bags are designed with recycled materials, produced sustainable and are as colorful and diverse as life itself. And we develop innovative, cheerful, vibrant and captivating products for the whole family.
We develop products that are not only casual, beautiful and functional, but are also fun and make life easier.